A question I get fairly often is “why do all your friends call you Gnome?” Or another question I get more recently, “why is your website called onlinegusto.com?”
Having my name as Matt is something I have really disliked my whole life. Matt is a very very very common name, and even an object. It can be confusting….. Matt go sit on the matte black mat.
I mistake people calling me all the time.
That’s how my nickname came about; there were just too many Matts in the world. So one day, when I was probably still 1-metre tall (or a few feet) with a raging beard at 15 years old and a beanie. A friend who was a couple of years older than me, laughed and said, “you look like a gnome!” – It stuck.
So throughout high school EVERYONE called me Gnome, teachers, parents and all my friends – except girlfriends, that would just be weird.
To be honest I would have loved to call my website onlinegnome.com, digitalgnome.com, marketingmatt.com or something along those lines.
But I couldn’t.
If you know me, you will know that travel is a very important part of my life. But perhaps a little more important is my job or the work I do. And Matt and Gnome are pretty well branded and saturated in the Travel Niche.
My 2 biggest competitions are nomadicmatt.com and Travelocity Gnome. So I had to make a new name – I had to rebrand myself yet again.
I will probably get round to writing a full post about choosing a name for your website (when I get time). But the steps I took were.
- Decide on a niche
- Make the name broad
- Try include a keyword
- Do research on words ( I read a book on 10 000 words to improve your vocabulary)
- Make sure no one is using it
- Use websites to check if it’s taken on social media platforms
- Buy it
- Own it
My niche was working “online” so i used that, probs should have gone with “digital” though and I kinda liked words that had a “G” in them, because of my nickname from school.
I really enjoyed the work “gusto” it explained how I feel about my work – really.
A very important part of marketing is being able to Brand yourself. So for me, I used my real name; Matt Davison and added my g for mattgdavison. I use this name across LinkedIn, Twitter, Instagram and every kind of social media you can think of.
I see the searches are increasing for mattgdavison so this is a good sign but it is SUPER hard to rank for Matt Davison as I have to beat a photographer, web developer and an ideas broker. But I love a challenge, so game on Matt Davsions of the world.
When I first bought onlinegusto.com, the name gusto.com (I made an offer to buy) was sitting dormant there was no one using gusto except some restaurants and a few others that were pretty average and I knew I could out rank them in a couple of months.
Then something horrible happened Zenpayroll bought gusto.com….. Jeeze that sucked and already just a couple of months in I can see the effects in my Search Queries Dashboard.
I may have to brand myself again because I really like to be the dominant top spot for one word answers (its maybe an SEO thing). I may have to wait till someone gives me a super bad ass nickname that I can brand myself to.
But untill then I will work under the name onlinegusto.